By: Frank Corbo, DC & Donald K. Kase
“Success will be achieved when we can stop defending what it is that we do, and focus on doing what it is that we do. When that is accomplished, this profession will experience unprecedented growth.”
—Donald K. Kase
“Our success is a measure of our credibility as a profession.”
—Frank A. Corbo, DC
Success is one of our culture’s most abstract terms. If you talk to ten people, odds are you’ll get ten descriptions of success. When applied to an individual, it can be easily measured. Goals, objectives, purpose, and the bottom line are aspects of success that can be readily assessed for an individual. The assessment of the success of a profession, however, is not as straightforward. It’s a bit more difficult to put your arms around a profession, gather its purpose, fix your sight on its goals, and objectively measure its performance.
To paint this abstract landscape of a profession’s success, we took the liberty of speaking to several individuals, both inside and outside the Chiropractic family. We also ‘researched’ successful individuals’ views on success, and here’s what they had to say:
Our Success Is Related to Achieving Our Fullest Potential
“Measure yourself (our profession) not by what you have accomplished, but by what you should have accomplished with your ability.”
Our Success Is a Factor of Continuous Hard Work—Regardless of the Circumstances, and Against All Odds
“Success is not measured by what a man accomplishes, but by the opposition he has encountered and the courage with which he has maintained the struggle against overwhelming odds.”
“Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed.”
—Booker T. Washington
“Unless you are willing to drench yourself in your work beyond the capacity of the average man, you are just not cut out for positions at the top.”
“To bring one’s self to a frame of mind and to the proper energy to accomplish things that require plain hard work- continuously – is the one big battle that everyone has. When this battle is won for all time, then everything is easy.”
—Thomas A. Buckner
Our Success Requires Change
“You must do the very thing you think you cannot do.”
“God loves us just the way we are…but he refuses to leave us that way!”
“A competitive world has two possibilities for you: you can lose or, if you want to win, you can change.”
—Lester C. Thurow
Our Success Requires Vision
“Success is not being better than anyone else, but being the best you can be. Not being good at what others decide is important, but at what you consider important. Not besting anyone else, but besting yourself. Success is living your personal vision!”
—Mark Sanna, DC
“Success is enjoying your journey with friends and family while fulfilling your vision and leaving a positive impact that can be built on for generations to come.”
—Stu Warner, DC
Our Success Requires Living in Love Rather than Fear
“One of the deepest secrets of success is choosing to live in love rather than living in fear. In so doing, you enable yourself to see people for the blessing that they are. This leads to congruency in our lives, which enables us to be content and to live a lifestyle of wellness so that we may expand and grow every single day.”
—Bob Hoffman, DC
Our Success Requires Discipline
“The secret of success is consistency of purpose.”
Measuring Our Profession’s Success
In order to measure our success, we must first define what success means to us. Success, in terms of reaching our fullest potential, will occur when Chiropractors care for the majority and not the minority of individuals.
Apply John Wooden’s principles of success to our profession and we’re left pondering this question: With all the progress in research, legislation, and the overall quest for wellness in our society, why is it that Chiropractors still care for only a mere fraction of society?
The answer is not that we render poor quality care for our patients; as every study reveals, our patients are tremendously satisfied with the level of our care. The answer lies in our inability to clearly communicate Chiropractic’s unique message of wellness to the people of this great nation.
5 Steps for Chiropractic’s Success
- Unified message. Singular message based on our uniqueness as practitioners.
- Uphold the Chiropractic family. Resist the temptation to place yourself above the Chiropractic profession by implying that what you do is the best and only way to practice.
- Support the profession. Give your time, talents, and treasures to support the profession.
- Dedicate yourself to excellence. There’s no room to be just good. Remember, good is the enemy of great. Dedicate yourself to greatness.
- Servant’s heart. Focus on serving your patients first, and in turn, they will serve you by remaining your patient and referring many others to your office.
Image, Credibility, and Success
When we are challenged beyond our abilities, pushed outside of our comfort zones, and look past our personal desires to the achievement of a common goal, we will achieve real success. Our success will be measured by our professional image and credibility. There simply is nothing that will strengthen our profession more than credibility, and our credibility has its roots in our image. We can, and must, improve our image as a profession. If all of us just did our part, the future of this wonderful profession would ride the Success Express!
Chiropractic Wellness and Fitness Magazine has become a strong voice for the Chiropractic profession. Our objectively measurable success is that almost 3 million people have read the message of wellness through a Chiropractic lifestyle in our pages over the past two years. Our vision for success included being stretched beyond our comfort zone to create something that had never been done before. The risks were high and somewhat uncertain, but the risks involved with not doing it were higher!
Are You Ready to Roll Up Your Sleeves?
Are you ready to meet the challenge to take your profession to heights that it has never seen before? Are you really ready? Make the significant decision today to change and together we will make this world a healthier place. Our patients—the future of this land—is truly in our hands.
We’re Going to Step on Some Toes Here
“I cannot give you a formula for success, but I can give you the formula for failure – which is: try to please everybody.”
—Herbert Bayard Swope
It’s Going to Take Courage, but That’s Simply Our Duty
“Sometimes our best is simply not enough…. We have to do what is required.”
—Sir Winston Churchill
We’ll All Need to Do Our Part
“Doing little things with a strong desire to please God makes them really great.”
—St. Francis de Sales
It Will Take All We Have, but Remember…Failure Is Not an Option
“If you have the will to win, you have achieved half your success; if you don’t, you have achieved half your failure.”
And Remember, Small Tasks Change Lives
“I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble.”
How do you spell Success? Let us know what success for our profession looks like to you. Write, email, or call our office to let us know what you think. We’d love to hear from you!
About the Authors
Dr. Frank A Corbo and Donald K. Kase are the co-founders of Chiropractic Wellness and Fitness Magazine™. They can be reached at 1-800-640-1089.