What’s Wrong with Providing What Your Patients Need?

By: Peter G. Fernandez, DC As a consultant to over 5000 DCs, I’ve witnessed the fact that many Chiropractors are reluctant to recommend, and/or charge for, ancillary products that would help their patients – products that could easily be made available in their offices. Why do these doctors feel uncomfortable in providing and charging their 

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The Positive Office Visit Experience: Consistency vs. Confusion

By: Dr. Maurice A. Pisciottano Have you ever stopped to consider the importance of consistency? Could consistency have an effect on profitability? Could having more consistency in day-to-day procedures save time? Consistency is a key tool for success in any business. Likewise, lack of consistency means confusion, and confusion is a challenge. Surveys show that 

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