By: William D. Esteb Your relationship with patients is an interesting tango. Like any dance, when both partners attempt to lead, expect a few toes to get stepped on! Who leads in your patient relationships? Conventional wisdom and the social position given to doctors suggest that the doctor is to lead. After all, it is
By: William D. Esteb It’s generally accepted that one of the most essential nonclinical responsibilities of today’s Chiropractic office is a firm commitment to patient education. Few doctors enjoy the often tedious and repetitious nature of patient education, but most offices like the effect of patient education: better patient follow-through, more kept appointments, more referrals,
Dr. Esteb – June 2012 Getting New Patients: Simplified
Bill Esteb – January 2012 7 Secrets of Patient Motivation
