By: Lawrence T. Markson, DC I’m not a philosopher, or a clergyman or a psychiatrist. If anything, I’m a “doer,” a “make-it-happen” fellow. I am also someone with an abiding curiosity who soaks up the knowledge and experiences I come across. So, I’m constantly intrigued by the ideas, the concepts, even the words—especially key words—that
By: Stanley B. Greenfield, RHU Just what is the value of money? I am not referring to the fact of what it will buy and things like that. I also know that money can’t buy a person happiness, but it can sure make you comfortable if you are miserable! What is the value of money?
By: Charles E. Ward, DC In the world of athletic competition, most seasons climax with a Championship Event. One team will at the end bask In the warm glow of victory. What about the team in your practice? Will your team make it to the series? How about the league playoffs or the “Big Game”
By: K. Jeffrey Miller, DC, DABCO and Steven J. Kinkel, JD It has been suggested that in the litigious environment in which we live, the practice of Chiropractic should be defensive and the practitioner should constantly be watching his or her back. An element of defensive practice is a good idea. Unfortunately, the idea can
By: Monte H. Greenawalt, DC, DABCO Doctor, it is your ATTITUDE that will take you to whatever ALTITUDE you want. Think about the fact that your patient is a person who acts and reacts in much the same manner as you react. Your patient has come to you for help. Their problem is of sufficient
By: Peter G. Fernandez, DC Preventing patients from quitting prematurely is one of the most important procedures in a Chiropractor’s practice. There should be a concentrated attempt by the CA to keep a patient on his treatment schedule or from prematurely dismissing himself from care. Keeping patients on their prescribed treatment schedule is imperative—for the
By: Stanley B. Greenfield, RHU Mortgage rates are the lowest they have been in over thirty years. Yes, I know that somewhere somebody told you that you need to be debt-free and not have a mortgage. Well, that’s not the only bad advice that you ever got! Let me give you this piece of advice,
By: Peter G. Fernandez, DC A recent study by the White House Office of Consumer Affairs in Washington, D.C. pointed out that people who were satisfied with a business told at least 3 people about their experiences. This is how a referral business is built. Unfortunately, dissatisfied people tell 11 people. Therefore, 1 dissatisfied person
By: Stanley B. Greenfield, RHU Do you know the definition Social Security uses to determine if you are disabled? I’m glad you asked, because here it is: “The inability to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which has lasted or could be expected to last
By: Susan Hoy, CA As managed care gains its stronghold throughout the country, I have been noticing that the norm for many managed care companies is to limit the care we may give to their subscribers. These companies love to include Chiropractic care in their marketing information because, after all, Chiropractic care is a sought-after
By: Dr. Larry Markson If you are ready—really ready—I am prepared to give you the very best practice building advice that I have ever had the opportunity to present. The problem is that this advice is not new, and it’s so simple that it promises to be overlooked by the great multitude of today’s practitioners
By: Dennis Perman, DC If you’re like many Chiropractors who have been working harder recently and enjoying it less, there is a way for you to regain the passion and enthusiasm you may feel you’ve lost, and to reshape your practice so you feel great about going to the office every day. There are five
By: Larry Markson, DC While most Chiropractors are desirous of building bigger and better practices, they are also equally desirous of reducing the stress of daily operations until practice once again becomes emotionally satisfying. Time and time again, I hear my colleagues say that they are “burned out.” Although the word burnout has only been
By: Larry Markson, DC It is my belief that all Chiropractors desire to increase their lot in life and make more money. Aspirations to increase material riches are natural, yet most DC’s wander through life searching for the pot-of-gold that always seems to elude their grasp. Obviously, they have not discovered the psychological attitudes and
By: Bob Hoffman, DC, FICA All businesses make their profits at the “back-end.” Restaurants do not make their profits from the main course but from appetizers, desserts, and alcohol. Disney makes its profits, not on the admission ticket, but on souvenirs and refreshments. Even McDonald’s created a successful back-end with its “supersize” program. In the
By: Laura J. Niznik A press release is one of the simplest and least expensive ways to help generate exposure for your practice. Press (or news) releases are a direct way to communicate a message to a media outlet, such as a newspaper. The main focus of a release is to announce “news” that will
By: Laura J. Niznik Every year, New Year’s resolutions are made, yet few are rarely kept. The same holds true with following through on your marketing plan for the year. Of course, that is if you’ve even developed a marketing plan for the year. While it might seem easier to just “play it by ear”
Dave Klein – July 2012 ICD-10: What You Need to Know
Kathy Mills Chang – January 2012 Warning: Is It Legal to Offer Discounts to Your Patients?
John Leardi, Esq. – June 2011 Post Payment Audits: Just The Facts
