By: Susan Hoy, CA If you always do what you always did, then you’ll always have what you always had. “Insanity” is doing the same thing over and over again, but expecting a different result. I don’t know if it happens in your practice, but it kept happening over and over again in ours. Just
Susan Hoy, CA If you had to choose between a brain and a spinal cord, which one would you choose? I love to ask this question to Chiropractors. Usually, the response I get is a very puzzled look! That’s because every Chiropractor knows that no one can live without either. In fact, in order to
By: Susan Hoy, CA Time rules us. Time is probably the most frequently used word in our office. We continually use phrases like: “What time would you prefer?” “What time is your appointment?” “What time did he arrive?” “What time do you need to leave?” “Was the patient on
By: Susan Hoy, CA Let me ask you a question: If you could visualize your most successful practice, what would it look like? Think about if for a few moments. My guess is that you are visualizing a reception room full of patients. There is a balance of new patients and maintenance patients. They are
By: Susan Hoy, CA The past year has been a very busy one for me. Balancing my job as office manager of a busy Chiropractic office, producing my newsletter for Chiropractic offices, and traveling throughout the country giving seminars for Chiropractors and staff has been quite hectic, to say the least. It also has been
By: Susan Hoy, CA I truly believe that life is a series of lessons. Every so often, a lesson that has been working on you finally breaks through. It’s like struggling with an algebra concept, and suddenly you smack your forehead and say “I get it!” Once the concept is learned, it seems so simple.
By: Susan Hoy, CA It all started in late November with a simple little decision to upgrade our computer system. It seemed quite harmless. We decided to network our computers through Windows 8 instead of our old 98’ network and to upgrade our existing Chiropractic software to the new Windows environment, too. I used to
By: Susan Hoy, CA Did you know that referrals don’t come from satisfied patients? The capacity for generating referrals come from excited, enthusiastic patients. The satisfied patient received what he expected. He expected to get better and he did. The patient that received an extra dose of excitement and enthusiasm during the course of his
By: Susan Hoy, CA Our office has been sending newsletters for at least fifteen years. Without fail, our newsletter is sent out on a monthly basis, and I believe it is our consistency that reaps rewards. Last month, because of extenuating circumstances, we made the decision to forgo our June issue, and I was delightfully
By: Susan Hoy, CA It was just another trip to the grocery store, just part of an everyday experience. But this trip was to remain in my memory forever. Something was dreadfully different as I drove into the parking lot. Police cars, flashing lights, ambulances, a helicopter circling overhead—and news reporters everywhere. My first thought
By: Susan Hoy, CA On a daily basis, I receive phone calls from Chiropractors and Chiropractic staff from all over the country. It is one of the best parts of my job! One of the questions I always ask is, “How’s business?” I am always amazed at the varying answers I get. Some are totally
By: Susan Hoy, CA As managed care gains its stronghold throughout the country, I have been noticing that the norm for many managed care companies is to limit the care we may give to their subscribers. These companies love to include Chiropractic care in their marketing information because, after all, Chiropractic care is a sought-after
By: Susan Hoy, CA I have been involved with Chiropractic for over ten years and I am a passionate believer in the benefits of Chiropractic care. My health, my life and my attitude have been changed because of my involvement in Chiropractic, and my mission is to share it with others. I have heard it
By: Susan Hoy, CA Life Lessons from a Little Dog with a Big Heart It was Friday, October 8th, the day before my son, Michael, was to be married. My family was gathering to celebrate this very joyous occasion. As any mother will attest, when a son finds the right woman, there is reason to
By: Susan Hoy, CA Has this ever happened to you… Your phone rings and you answer. The caller greets you with the following question, “Yes, hello, could you tell me how much you charge for an office visit? I would be a new patient.” You say (because this person caught you off guard), “Sure, a
By: Susan Hoy Several months ago, I invited a friend, who is a Chiropractic consultant, to come into our office and evaluate our patient procedures. Of course, I wanted to show off to my friend and I also wanted her to come on a busy day so she could help us tune up our systems.
By: Susan Hoy, CA “I always thought orthotics were too expensive, Susan; that’s why I had difficulty recommending them to patients. When I did, they usually weren’t interested.” This was a comment from a Chiropractor I spoke to recently (who has since changed his mindset, I might add). Yet another comment from a Chiropractor: “Please
By: Susan Hoy, CA Let’s face it… we all lose patients! After all, we can’t be all things to all people. I know this to be true because I tried for many years and it just didn’t work. In this profession, we tend to give until it hurts. I have learned, over the past few
By: Susan Hoy, CA Her name is Carolyn and she is my medical doctor’s assistant. My medical doctor gets to see me once or twice a year, but even though I rarely see Carolyn, she always remembers me and makes me feel very special. In fact, it is because of Carolyn that I look forward
By: Susan Hoy “Our schedule is out of control! We have patients coming late, coming early, walking in, and not showing up at all. How do we begin to solve this problem?” Whenever I present a scheduling seminar, I get many questions like this one. Often, when I go to an office to help them
